Know these names ? They're yowies you idiot. Any kid knows that !! Have a look what they did to the Cadbury share price. The Yowies are now two years old. Sales have exploded, and are still going stronger than ever. For a great marketing story, read BRW May 14th (1999) issue.

It pays sometimes to keep your eyes open wherever you are; supermarkets especially. A great way to introduce your kids to making money, not just spending yours.